February's U.S. auto sales were at the lowest level since 1981 . The Bailout 3's sales were down 49.3% from last year. Consumers do not need a new car, they no longer feel the need to trade up every three years to a new car.
The results mark the 16th consecutive monthly drop in auto sales
and come as a deepening recession in the United States and slowing
global markets have pushed automakers to ratchet back production, ramp
up discounts and seek government financing in a bid to survive.
"In our view, we are in an automotive depression," said Standard & Poor's equity analyst Efraim Levy.
"Shell-shocked consumers fearful for their jobs, the value of their
homes and stock market assets are wary of making the sizable
discretionary purchases," he said.
Consumers are trading down, finding value in Hyundai, Kia and Subaru whose sales were about flat from last year. A change in consumer behavior is setting in as buyers are more price conscience and spending within their means. Consumers are focusing on their savings versus their spending.
Hyundai, South Korea’s largest automaker, said it sold
30,621 vehicles last month, down from 31,090 a year earlier. The
company spent an average of $3,031 a vehicle last month, its
highest level, according to Edmunds.com, a provider of auto-
industry information based in Santa Monica, California.
Such spending was unchanged from January and is part of
efforts to fight the market’s decline and build the brand’s
image, said Dave Zuchowski, Hyundai’s U.S. sales vice president.
“In this market, we think flat is the new up,” he said in
an interview. “If we’re flat again in March I’ll be happy.”
When will the auto manufacturers realized that we are not headed back to sales levels of 2004-2007? They need to start drastic changes to their companies today. Instead automakers across the globe are focused on government handouts.
Overall sales fell to 9.1 million vehicles on the annualized basis
tracked by analysts, the lowest level on that basis since December
1981.
"These are obviously unsustainable levels and will cause almost
every major automaker across the world to seek government aid," said
GM's chief sales analyst Mike DiGiovanni.
Toyota, which passed GM as the world's largest automaker last year,
said earlier it had applied for a Japanese government loan to help its
finance arm cut funding costs.
Even the mighty Toyota is going to the trough for government assistance as their sales were down 39.8% from last year. Governments need to let the auto manufacturers work through their problems privately, without taxpayer assistance. By bailing out all the auto companies Governments are not allowing the weakest, least profitable manufacturers to fail, making way for the stronger companies to survive and thrive upon recovery.
For more on the auto woe's, please see GM Loses $84.7M Per Day and Auto Bailout Task Force Takes Time.